Brand Guidelines
The Human Layer
A modular infrastructure layer that transforms identity, intention, and engagement into measurable outcomes for people, communities, brands, and ecosystems.
Naming & Usage
bonuz
Always written in lowercase in general copy. Only capitalize in formal legal/company names (e.g. Bonuz Inc., Bonuz Technology DMCC).
bonuz ID
The on-chain social identity protocol. “ID” is always capitalized. Used for portable, self-custodial digital identity.
bonuz: Lifestyle Wallet
The consumer mobile app. Passes, rewards, memberships, and identity — self-custodial under the hood. Available on iOS & Android.
$BONUZ
Token ticker. Always uppercase with dollar sign prefix. Used for fee payment, incentives, and governance.
Logotype
The bonuz logo combines the bz octagon symbol with the geometric wordmark. Use the appropriate variant depending on the background.
Interactive Preview
Icons
The bz octagon symbol can be used standalone as an app icon or avatar. Available in gradient, white, and black.
Clear Space & Minimum Size
- Maintain clear space equal to the height of the “o” in “bonuz” on all sides.
- Minimum width: 80px for digital, 20mm for print.
- Never distort, rotate, or add effects to the logo.
- Never place the logo on busy or low-contrast backgrounds.
Color Palette
The bonuz color system is anchored in deep purples, with clean neutrals and functional accent colors.
Primary
Purple 500
#1C17A6
28, 23, 166
Deep primary / dark mode bg
Purple 400
#2721CF
39, 33, 207
Primary brand / buttons / funky theme bg
Purple 300
#4B2EA2
75, 46, 162
Secondary brand / accents
Extended Purple
Purple 200
#BAB3E2
Muted text on brand
Purple 100
#E8E7FC
Tinted backgrounds
Accent Purple
#4837AE
Interactive elements
Deep Purple
#313CA6
Cards / containers
Blue
Blue 300
#117EFF
Links / CTAs
Blue 200
#63ADEF
Hover states
Blue 100
#E6F3FF
Info backgrounds
Neutrals
White
#FFFFFF
Text on dark, light bg
Gray 200
#F5F5F5
Light backgrounds
Gray 300
#E0E0E0
Borders
Gray 400
#9E9E9E
Muted text
Gray 500
#424242
Secondary text
Black
#000000
Dark mode bg / text
Semantic
Success
#22C55E
Confirmations
Warning
#F59E0B
Warnings
Error
#EF4444
Errors
Brand Gradient
#FFA34E → #CE09FF
Lead brand gradient — used for highlights, accents, and branded UI surfaces.
Typography
bonuz uses two typefaces across all products and platforms.
Space Grotesk
Headings & Display
The Human Layer
Inter
Body & UI
Infrastructure for human outcomes
Type Scale
Product Ecosystem
bonuz operates as a unified brand with distinct product surfaces.
bonuz.market
Protocol & Ecosystem
Main site for protocol overview, ecosystem documentation, investor information, and brand partnership hub. Operated by Bonuz Inc. (St. Lucia).
bonuz.xyz
Consumer App & Wallet
Consumer-facing product site for the Lifestyle Wallet. Downloads, product pages, and app store links. Operated by Bonuz Technology DMCC (Dubai).
bonuz.id
On-Chain Social Identity
Web app for bonuz ID — the on-chain social identity and biolink platform. Portable across 44+ chains. Operated by Bonuz Technology DMCC.
app.bonuz.market
Brand Dashboard
No-code campaign builder for brands and partners. DNFT campaigns, quests, loyalty programs, analytics, and event management.
Brand Voice
Tone
Founder-advisor hybrid. Forward-thinking, practical, no fluff. Bridge technical depth with simple outcomes. Respect the entity split: protocols (Bonuz Inc.) vs. apps (Bonuz Technology DMCC).
Category
“The Human Layer” — not a wallet, not a loyalty platform, not a Web3 app. Those are product expressions of a broader infrastructure category.
Positioning
Blockchain and Web3 are enabling rails, not the primary story. The story is human outcomes. Technology amplifies, humans decide.
Audience Messaging
For consumers
“bonuz is an app for your passes, rewards, memberships and identity. Everything portable, everything yours.”
For brands
“bonuz lets you launch loyalty, memberships, quests, and events in minutes. No blockchain knowledge needed.”
For developers
“npm install @bonuz/sdk. Get bonuz ID integration in your React app in under an hour.”
For investors
“bonuz is the Human Layer: protocol + distribution in one system. Network effects compound as every brand campaign grows the shared identity graph.”
Trust & Security
Every layer of the bonuz stack is independently audited and verifiable.
bonuz Protocol
Key Infrastructure — Web3Auth / ConsenSys
SOC 2
Web3Auth — Type II
Certified operational security for MPC key infrastructure
Web3Auth Trust Center →Enterprise Compliance
ConsenSys
ISO 27001:2022 · SOC 2 · Bug Bounty
Web3Auth operates under ConsenSys enterprise security since June 2025
ConsenSys security overview →4 Audits + $500K Competition
LI.FI
Bridge & DEX aggregation — Quantstamp, Code4rena, Spearbit, Cantina
LI.FI audit docs →Brand Snippets
Pre-approved copy for press, partnerships, and marketing materials.
“bonuz is the Human Layer — infrastructure for human outcomes.”
“Protocols by Bonuz Inc. Apps, SDK and distribution by Bonuz Technology.”
“bonuz: Lifestyle Wallet — passes, rewards, memberships and identity in one place.”
“Identity, intention, and interaction → measurable outcomes.”
“44+ chains supported out of the box — Ethereum, Solana, Bitcoin, Base, and every major L2.”
“Not a wallet, not a loyalty platform, not a Web3 app. Those are product expressions. The category is the Human Layer.”
Do’s & Don’ts
Do
- Write “bonuz” in lowercase
- Use “$BONUZ” for the token
- Say “gas sponsored on bonuz core actions”
- Say “feels gasless for users on key engagement actions”
- Refer to “the Human Layer”
- Use Space Grotesk for headings, Inter for body
Don’t
- Write “Bonuz” in general copy (only in legal names)
- Say “wallet is gasless” or “no gas ever”
- Use “account abstraction” or “smart accounts” or “paymasters”
- Distort, recolor, or add effects to the logo
- Use the brand gradient (#FFA34E / #CE09FF) for large background fills — reserve it for accents and highlights
Downloads
Need the logo files or complete brand kit? Contact us for high-resolution assets, vector files, and additional brand materials.