Brand Guidelines
The Human Layer
A modular infrastructure layer that transforms identity, intention, and engagement into measurable outcomes for people, communities, brands, and ecosystems.
Naming & Usage
The brand name is always written as “bonuz” in lowercase. Never use full caps (BONUZ) or first-letter caps (Bonuz) in normal copy.
bonuz
Always lowercase in general copy — headlines, body, captions, posts. Never “Bonuz” or “BONUZ”.
Bonuz Inc.
The legal entity. Capitalized form is reserved strictly for legal and contractual contexts.
$BONUZ
Token ticker. Always uppercase with the dollar sign prefix, following standard financial convention.
Logotype
The bonuz logo combines the bz octagon symbol with the geometric wordmark. Use the appropriate variant depending on the background.
Interactive Preview
Icons
The bz octagon symbol can be used standalone as an app icon or avatar. Available in gradient, white, and black.
Clear Space & Minimum Size
- Maintain clear space equal to the height of the “o” in “bonuz” on all sides.
- Minimum width: 80px for digital, 20mm for print.
- Never distort, rotate, or add effects to the logo.
- Never place the logo on busy or low-contrast backgrounds.
Color Palette
Two neon accents on a deep cosmic backdrop. Nothing else. The restraint is the system — neon glows only hit where they carry meaning.
Neon Accents
Neon Orange
#FFA34E
255, 163, 78
Actions, growth, key metrics
Neon Pink
#CE09FF
206, 9, 255
Social, community, connections
Cosmic Background
Absolute Black
#000000
0, 0, 0
Primary canvas
Cosmic Charcoal
#0A0A0F
10, 10, 15
Elevated surfaces
Neutrals
White
#FFFFFF
Primary text on dark
White 75%
rgba(255,255,255,0.75)
Secondary text
White 55%
rgba(255,255,255,0.55)
Muted text, captions
Brand Gradient
#FFA34E → #CE09FF
Reserve for highlights, accents, and signature surfaces — never as a full-page background fill.
Digital Cosmos Playground
Visual Theme
The bonuz universe lives against a dark, cosmic backdrop. Neon accents glow like distant signals — playful yet precise, futuristic but human.
Backgrounds
Deep black to charcoal (#000000 → #0A0A0F) with a subtle cosmic texture — soft noise, gentle swirls, occasional star-like glimmers.
Neon Orange
Actions, key metrics, growth signals. Appears as glowing lines, highlights, and CTAs — soft gradients allowed for the halo effect.
Neon Pink
Social, community, and connections. Use for identity-linked surfaces, profile glows, and moments that signal belonging.
Graphic Language
Icons & gamification
Minimal and geometric. Neon outlines or fills with a slight holographic glow.
Charts
Neon orange and pink lines. Translucent neon fills. Grid lines kept ultra-faint.
UI mockups
App screens floating on dark backgrounds with a subtle neon halo around the frame.
Flows & journeys
Smooth neon paths showing movement and connection — always curved, never angular.
Imagery & Motion
Imagery
Abstract, futuristic, data- and connection-themed. Show diverse users — kids to grandmothers — interacting with glowing bonuz elements.
Motion
Micro-animations only — soft pulse, subtle glow, slow orbit. Nothing flashy or abrupt.
Typography
bonuz uses two typefaces across all products and platforms.
Manrope
Headings & Display
The Human Layer
Urbanist
Body & UI
Infrastructure for human outcomes
Type Scale
Product Ecosystem
bonuz operates as a unified brand with distinct product surfaces.
bonuz.market
Protocol & Ecosystem
Main site for protocol overview, ecosystem documentation, investor information, and brand partnership hub. Operated by Bonuz Inc. (St. Lucia).
bonuz.xyz
Consumer App & Wallet
Consumer-facing product site for the Lifestyle Wallet. Downloads, product pages, and app store links. Operated by Bonuz Technology DMCC (Dubai).
bonuz.id
On-Chain Social Identity
Web app for bonuz ID — the on-chain social identity and biolink platform. Portable across 44+ chains. Operated by Bonuz Technology DMCC.
app.bonuz.market
Brand Dashboard
No-code campaign builder for brands and partners. DNFT campaigns, quests, loyalty programs, analytics, and event management.
Brand Voice
Tone
Founder-advisor hybrid. Forward-thinking, practical, no fluff. Bridge technical depth with simple outcomes. Respect the entity split: protocols (Bonuz Inc.) vs. apps (Bonuz Technology DMCC).
Category
“The Human Layer” — not a wallet, not a loyalty platform, not a Web3 app. Those are product expressions of a broader infrastructure category.
Positioning
Blockchain and Web3 are enabling rails, not the primary story. The story is human outcomes. Technology amplifies, humans decide.
Audience Messaging
For consumers
“bonuz is an app for your passes, rewards, memberships and identity. Everything portable, everything yours.”
For brands
“bonuz lets you launch loyalty, memberships, quests, and events in minutes. No blockchain knowledge needed.”
For developers
“npm install @bonuz/sdk. Get bonuz ID integration in your React app in under an hour.”
For investors
“bonuz is the Human Layer: protocol + distribution in one system. Network effects compound as every brand campaign grows the shared identity graph.”
Do’s & Don’ts
Do
- Write “bonuz” in lowercase everywhere except the legal name “Bonuz Inc.”
- Use “$BONUZ” for the token ticker
- Place the logo and UI on deep black or cosmic charcoal backgrounds
- Use neon orange for actions, growth, and key metrics
- Use neon pink for social, community, and connection moments
- Use Manrope for headings, Urbanist for body
- Keep motion subtle — pulse, glow, slow orbit
Don’t
- Write “Bonuz” or “BONUZ” in general copy
- Introduce colors outside the neon + cosmic palette
- Use the brand gradient as a full-page background fill — reserve it for accents and highlights
- Distort, recolor, or add effects to the logo
- Place the logo on busy or low-contrast backgrounds
- Use flashy or abrupt motion — no bouncing, no strobing
Downloads
Grab the whole brand kit as a single markdown file — or copy it straight to your clipboard to paste into any AI assistant, prompt, or partner deck.